Webinar: A quick start for e-commerce in the furniture industry

How to quickly and well implement an e-commerce platform in the furniture industry? What is worth knowing about your client, what strategy to follow, and which (not) standard e-commerce platform functions to use? We answered these questions during the free webinar. See the recording.

E-commerce in the furniture industry

Decreases in sales in the furniture industry due to COVID-19 are inevitable. Without access to retail chains and new markets, the only solution remains to launch online sales. How to do it right and fast? Our e-commerce experts will tell you about it during an exceptional webinar under the auspices of the Ogólnopolska Izba Gospodarcza Producentów Mebli .

The webinar was streamed on 12 May. You can see the recording today (in Polish).

AGENDA

  1. Digitisation of the furniture market - needs, challenges and assessment of the current situation
  2. Purchase path of a customer from the furniture industry
  3. Presentation of Magento system solutions - a leader among e-commerce platforms for B2B and B2C
  4. Choice of model and strategy to launch online sales
  5. Implementation of e-commerce for brands: Bemondi and Szynaka Meble - best practices and tools
  6. Session Q & A

Patronage: Ogólnopolska Izba Gospodarcza Producentów Mebli

Speakers

Borys Skraba – an expert and e-commerce practitioner, associated with the industry for nearly 15 years. He is the CEO of Strix, integrator of comprehensive e-commerce solutions, omnichannel and digital transformation, on the Magento Commerce platform. He gained his knowledge and experience by implementing some of the most complex implementation projects for the B2C and B2B sector, including Castorama Polska, Szynaka Meble, Lynka, Inter Cars, Semilac, NESCAFÉ® Dolce Gusto®, TOUS, Lancerto, Super-Pharm. Multiple speaker at industry conferences, member of the Izba Gospodarki Elektronicznej.

Katarzyna Sokół-Borek - E-commerce Project Manager at Strix. Responsible for strategic planning, implementation and running e-commerce projects. She gained her experience working for Bemondi and TOUS brands in Poland and the Czech Republic, which in the category of omnichannel experience was in the final of The Imagine Excellence Awards in Las Vegas in 2019.

About Strix

For nearly 12 years we have been implementing the most demanding e-commerce projects, based on the Magento platform. During this time we have developed the position of a reliable business partner, not only in Poland. We have been appreciated by obtaining the highest status of Magento's partner - Enterprise Solution Partner. We have implemented an e-commerce platform for furniture manufacturers such as Szynaka Meble or Bemondi.

Patronage

Ogólnopolska Izba Gospodarcza Producentów Mebli is the largest, independent organization associating and integrating furniture manufacturers and companies from its surroundings in Poland. It was established in 1996 and since the beginning of its existence, it has been mainly aimed at integrating the Polish furniture industry and promoting it in Poland and abroad. OIGPM professionally represents the furniture sector before governmental and local government institutions and entities that would like to establish cooperation with our industry.