opportunities and challenges of the B2B sector

Online B2B cross-border sales

Cross-border sales are becoming an increasingly complex yet crucial aspect for companies that want to expand their business internationally.
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Polish companies face a variety of barriers, such as the complexity of international regulations, logistical difficulties, cultural differences and competition in foreign markets. Therefore, it is crucial to understand the current state of the Polish B2B sector in this regard and to identify key challenges and opportunities that may affect the future development of cross-border sales.

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Why download the report?

Practical tips

Get specific tips to help you better plan and optimize your cross-border operations.

Market insights

Understand how other players in the Polish B2B sector are handling foreign expansion and what you can do to stay one step ahead of the competition.

Inspiration for growth

Learn how modern technologies and innovative approaches are driving transformation in international trade.

crossborder report in b2b sector

The research was aimed at:

Survey results. A detailed analysis of Polish B2B companies' responses to selling abroad. Find out their main goals, strategies and barriers to cross-border sales.

Key challenges and opportunities. Learn about the biggest difficulties facing companies and discover the benefits that well-planned efforts in international markets can bring.

Best recommendations. Find out how to prepare for overseas expansion, which technologies support online sales, and which marketing strategies are most successful.

Expert statements. Comments from industry leaders who share their experience and tips on how to effectively develop sales in foreign markets.

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Strix & OEES

Report authors

Strix is a leading digital commerce agency specializing in designing and implementing digital solutions for B2C and B2B. The company supports the digital transformation of businesses by creating cutting-edge sales platforms and implementing omnichannel strategies. Strix provides innovative solutions to help clients grow in the market, offering services ranging from e-commerce to integrations with advanced systems.

The Open Eyes Economy Summit (OEES) is an international platform for dialogue, bringing together experts, business leaders, academics and community organizations. It focuses on promoting sustainable development and innovative economic solutions that combine social responsibility with economic efficiency. OEES organizes conferences and issues reports on new economic trends, digital transformation and global challenges.