Strix, a European digital commerce agency, has acquired the German Shopify Premier agency Eshop Guide. Eshop Guide is one of the first Shopify partners in the DACH region and is well known for delivering high-quality Shopify projects and apps for international brands such as GIESSWEIN, New Balance, ELHO and Ortlieb.

At Strix, we believe that in e-commerce, every millisecond counts. While many agencies focus on "lab data" (simulated tests), we know that the only data that truly matters is what your actual customers experience. That is why we have partnered with RUMvision, a leading real-time Real User Monitoring (RUM) tool. By monitoring real user metrics in real-time, we can move beyond guesswork and make data-driven improvements that directly impact conversion rates and SEO.

Berlin becomes the heart of digital commerce this February, and we, together with our partner Pimcore, will be at the forefront. Join us on February 17th and 18th at the E-Commerce Berlin Expo 2026 to discover how to transform your data landscape into a powerful engine for growth.