E-commerce

Black Friday is a real festival of shopping. But is Black Friday all about the benefits? Hoping for increased revenue, many businesses don't take into account some of the hidden costs that come with preparing a shop for this event. In this article, we will outline the key challenges of Black Friday in e-commerce.

Seasonality of sales is a phenomenon that most online shops face. In this article, we will give you tips on how to prepare for the increased shopping traffic and maximise your profits with the Shopify Plus platform.

Recently, Shopware published a report highlighting how technologies such as process automation and AI are shaping the future of e-commerce. The e-commerce industry continues to evolve at a rapid pace, and companies that can adapt quickly remain competitive.

Technological advances and changing consumer preferences are leading more and more companies to invest in MarTech technologies to increase their competitiveness. The implementation of these solutions, therefore, is becoming a key element of companies' growth strategies, enabling them to manage their marketing activities more effectively and improve the customer experience.

The e-commerce industry has a huge impact not only on the economy, but also on social life and the environment. In a growing climate crisis, following certain sustainability principles is no longer just a matter of choice, but a necessity. In this article, we will present the key aspects of ESG strategy and the Digital Product Passport.

Magento is a leading e-commerce platform, chosen by businesses around the world for its flexibility and scalability. However, choosing between Magento Open Source and Adobe Commerce can be difficult. In this article, we'll take a look at both platforms, discuss their key functionalities and give you tips on how to adjust them to your business.