Tech

Electronic Data Interchange (EDI) continues to play an important role in e-commerce. We explain how your Shopware store can benefit from EDI.

At Strix, we believe that in e-commerce, every millisecond counts. While many agencies focus on "lab data" (simulated tests), we know that the only data that truly matters is what your actual customers experience. That is why we have partnered with RUMvision, a leading real-time Real User Monitoring (RUM) tool. By monitoring real user metrics in real-time, we can move beyond guesswork and make data-driven improvements that directly impact conversion rates and SEO.

Running a modern eCommerce store isn’t just about selling products, it’s about managing operations quickly, securely, and with minimal effort. At Strix, we’re always exploring ways to help merchants get more out of Shopware. One of the newest innovations is connecting Shopware with AI assistants and chat platforms like Slack or Microsoft Teams. With this setup, your team can manage products, orders, and even campaigns directly from chat, without logging into the Shopware backend every time.

At this year’s Shopware Community Day, André Varelmann, Head of Solution Architecture at Strix, had the opportunity to host a Masterclass on one of the challenges many agencies and teams face when working on multiple projects over time: fragmented development setups.

Search engines still matter, but they’re no longer the only way customers discover brands. With the rise of AI tools like ChatGPT and Google Gemini, answers are generated, not searched. That’s where GEO (Generative Engine Optimization) comes in. In this article, we’ll show how GEO complements SEO, and how Strix helps brands stay visible in AI-powered conversations, even when users don’t search, but ask.

AI agents are advancing from chatbots to autonomous shoppers capable of making purchases for us. While this could simplify shopping, key challenges remain. Toon van Doorn, Technical Consultant at Strix, examines six of these challenges and how Shopware’s AI functionalities can help overcome them.