Process Automation and AI are becoming increasingly important in e-commerce

R

ecently, Shopware published a report highlighting how technologies such as process automation and AI are shaping the future of e-commerce. The e-commerce industry continues to evolve at a rapid pace, and companies that can adapt quickly remain competitive. Where the focus was previously on growth at any cost, it has now shifted towards profitability.

A study by Forrester and Shopware shows that online retailers must constantly reinvent themselves to stay successful in an increasingly technological and dynamic market.

Progress through automation: Why investing in automation is essential for e-commerce success

Companies that invest in automation early on gain a competitive edge. They can respond more efficiently to challenges such as global competition, labor shortages, and external crises. Shopware offers solutions to automate business processes, thereby increasing flexibility. Tools like the Flow Builder and Rule Builder enable companies to automate processes without the need for coding knowledge. These tools help automate complex workflows, such as payments, shipping, pricing, and promotions, which not only increases efficiency but also enhances cost-effectiveness.

"Automation is a crucial step for companies looking to scale and optimize their e-commerce operations. At Strix, we consistently see that companies that invest in automation early are better positioned to quickly and flexibly respond to market changes," says Frank Bouwman, Director of Growth at Strix.

AI in the B2B sector: Game Changer or overhyped?

We are also seeing that technologies like AI are increasingly being embraced in the B2B sector. While generative AI is receiving a lot of attention at the moment, it’s important for B2B decision-makers to look beyond the hype. The question remains: which AI solutions truly provide a competitive advantage and contribute to improved efficiency?

Research by Horváth & Partners reveals that within B2B companies, opinions about AI often vary. Executives and specialized departments frequently have different views on the effectiveness of AI implementations. This makes it essential to carefully examine the current and future role of AI in the value chain of B2B companies, particularly in the fast-growing B2B e-commerce sector.

"In the B2B sector, we find that AI is most effective when it is used to address specific challenges, such as optimizing inventory management and automating customer-facing processes. At Strix, we help our clients find the right AI solutions that truly add value," says Frank Bouwman, Director of Growth at Strix.

At Strix, we work closely with partners like Shopware to explore how AI and automation can deliver measurable benefits. Curious about how AI can strengthen your B2B e-commerce strategy? Get in touch with us.

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