Implementation of a modern online shop for the furniture brand Veer

The furniture brand Veer, created from the rebranding of Adriana Furniture, needed a modern online shop that could emphasize the high-end character of the products and stand out on the market. The existing Prestashop-based system was outdated and did not meet business requirements. Veer needed a platform that would allow it to focus on a narrow but demanding market segment, including architects and individual customers with high expectations in terms of quality and aesthetics.

The key challenge was to create an online shop that would reflect the unique character of the brand and allow it to compete with established players in the market, while enabling flexible expansion in the future.

Before implementing the new platform, the customer (based on previous experience with the Adrian Furniture brand) struggled with many problems resulting from the technological limitations of the existing online store:

• Inability to adapt to customer requirements: The existing platform did not offer advanced personalization options or a modern interface, which limited the attractiveness of the offer for a more demanding target group.
• Lack of intuitive management: Prestashop was not very intuitive for the team to use, which caused delays and difficulties in managing content and products.
• Technical limitations of development: The platform was not very flexible and it was difficult to modernize it or integrate it with modern tools.

An additional challenge was to build a premium brand position in the furniture market, which is highly competitive and dominated by large retail chains and established manufacturers.

The project to implement a new online shop for the Veer brand was realized on the Shopware platform. The decision to choose this technology was dictated by its flexibility, intuitive management and the possibility of adapting it to the specific needs of the client.

Key aspects of the implementation:

Advanced product configurator

• It allows customers to create their own configurations of modular furniture, such as sofas or corner sofas.
• The functionality includes the selection of elements (modules), upholstery materials and additional options, such as the type of legs or finish.
• This solution was designed from scratch and integrated into Shopware, taking into account the complex pricing dependencies resulting from the product configuration.

Ordering fabric samples

• Customers can order free fabric samples directly from the product page, which encourages them to make purchasing decisions.
• The sample order process has been combined with the traditional shopping cart, and plans are in place to further simplify and optimize this feature.

Customized frontend

• Each view of the shop has been individually designed, creating a consistent aesthetic.

Flexibility and scalability

• The solution was designed with future integration with ERP and PIM systems and further expansion of functionality in mind.

Simplified content management

• Shopware provides an intuitive CMS system, which made it much easier for the Veer team to manage content and update the product offer.

The implemented solutions resulted in the creation of a platform that fully realizes the client's business goals.

Both consumers and the Veer team appreciate the intuitiveness of the new system, which confirms the accuracy of choosing Shopware as a platform. The function of ordering free fabric samples quickly gained popularity, far exceeding initial expectations and proving its effectiveness as a marketing tool.

The new platform allows for future integration with advanced technologies and the introduction of new functionalities dedicated to architects, and its professional look and advanced features support the building of Veer's position as a luxury furniture brand.

The implementation of a new e-commerce platform for Veer is an example of how advanced technological solutions and a personalized approach can support brand development in a competitive market. The Veer store provides a solid foundation for further development and scaling, and its unique functionalities perfectly meet the needs of a narrow but demanding customer segment.

This project is built with our technology partners: