Launch of online shop for Skins brand

Skins  offers a carefully selected range of beauty products - including innovative and niche brands. In addition to 13 stationary shops in the Netherlands and South Africa, Skins  also offers its products on its own sales platform. 

In 2000, Skins made a real revolution in Dutch cosmetics retailing. It was the first shop in the Netherlands to sell only niche brands that had not previously been available in the country. The founders of Skins had a clear vision: they wanted to sell only perfumes, make-up and skincare products that were unknown in the Dutch market, but had a strong reputation abroad. The business model included the possibility for customers to order samples - so that they choose products that are a good match for their needs, without putting pressure to make a purchase.

About the project

Skins' existing e-commerce platform was completely rebuilt and the new version was based on the Shopware Enterprise system. It relies on integrations with ACA Fashion Software's XPRT and tritonX (customer data platform), among others. The new e-commerce solution enables the Skins Cosmetics team to edit content without the support of an agency in their day-to-day work. The new online shop is available in Dutch and English.

Fast hosting

The Skins brand entrusted us with the task of migrating the hosting environment of its online shops from the Cloud Hosting platform to the specialized Shopware hosting of its partner Hipex. Analyses of the new version have shown that faster shop performance clearly has an impact on increased conversions - after all, a slow-loading page can effectively discourage purchases. In addition to generating more orders, session length has also increased - users stay longer on the site and browse more content. Consequently, the chance that they will make a purchase - online or offline is much higher. 

Further steps in the development of the platform 

The next step in the collaboration was a redesign of the website to further emphasise the brand's visual identity, as well as to optimise conversions. We analyse user behaviour and adapt the shop to their shopping preferences.
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