What is it about?
Email Marketing Automation is all about relevant, targeted messages, triggered by certain user behaviours and events. Standard workflows are Welcome mails or picking up on an abandoned cart for example. But there is so much more you can set reactions to:
- Cart value
- Reviews
- Redeemed coupons
- Channel of choice
- Engagement level
- Shopping history
- Product back-in-stock
- Level of loyalty points
- In-store visits
- Number of placed orders
Whatever you can imagine. As well as user reactions to automated emails, opening or link clicks for instance. Even no reactions can be used to trigger further messaging. Real-time or at whatever time you determine.
What are your benefits?
By automating and streamlining your email workflow across marketing channels and the customer lifecycle, you tap into your efficiency potential, as well as:
- Improve the customer experience across channels
- Build loyalty
- Make more strategic decisions
- Make sure your messages are on time
- Refine your knowledge about customers
What do we do?
With Email Marketing Automation we streamline and optimise your email marketing efforts. By delivering the right message at the right time, we help you improve customer engagement, increase conversion rates, and build customer loyalty. Our services include:
- Email Marketing Automation strategy
- Setup of automated email workflows
- Email campaign performance reporting
Get in touch and let us talk about how we can help you boost your business with Email Marketing Automation.